Let’s play a game.

Stop what you’re doing and think about lube. What immediately comes to mind?

If you’re thinking that it’s not for you, or it’s only for old(er) people, or it’s just for anal, or even that your partner won’t think you are into him or her if you want to use it, allow us to bust all of your assumptions.

This is a call to action: Use lube! Why? Because lube is something that can increase pleasure, minimize condom breakage, and even reduce the risk of STIs.

Here are 6 reasons to embrace lube as the awesome, slippery, excellent sexual health must that it is.

1. It reduces ouch.

Using lube decreases sexual wall damage—it doesn’t matter if you’re going anal or vaginal or using a toy. Sex without lubrication can harm the thin membrane we all have lining our most sensitive parts—and this includes your mouth and nose as well as your vagina and ass. Reducing ouch makes you more likely to have sex for a longer period of time. Win win. Just keep in mind that while lube is the obvious easy fix here, not all lubricants are alike. Studies show some ingredients found in lubricants can further damage this delicate membrane. Look for water-based lubricants.

2. It keeps you safe.

When you damage your thin membrane or cells due to friction, it increases the risk of infection, particularly with HIV and STIs. Friction is decreased by lubrication.

3. It minimizes condom breakage, especially during anal.

In one study, when a water-based lubricant was used alongside a lubricated condom, the breakage rate was 3%. Compare this: It was 21.4% when no additional lubricant was used. Pass the lube!

4. It feels good.

No need to narrowly define sex here (i.e. penis in vagina). No matter what you’re doing, lube works towards arousal, not against it. And massive anecdotal evidence shows that all partners involved prefer lubricated entry—no matter what is going in or where it is going. Enough said.

5. It helps water work.

If you like to do your thing in watery environments—showers, baths, hot tubs, even outdoors—lube’s decidedly your friend. Expand your friendship and see where else it adds to your fun. It could be game changing.

6. It can be good for vaginal ecology.

It depends on the kind of lube you use, but petrochemical-free lubricant can reduce the risk of bacterial vaginosis. Maybe you’ve never heard of BV before but 2 in 5 women have it—and 84% don’t know they have it. Women who have BV are 60% more likely to contract an STI. They are also three times more likely to infect their partners. It happens when the normal balance of good bacteria is disrupted and replaced with an overgrowth of certain types of harmful bacteria.

So what are you waiting for? Shop our lubes now.

Most vagina-related products contain harmful ingredients and put little care into how they affect women’s bodies. We’re changing that.

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