Sustainability is hot. Most people think it’s something that’s eco-friendly, good for the earth. And it is! That’s why we work with rubber plantations that help keep toxins out of our shared environment. That’s why we’re committed to using organic cotton for our feminine care and certified organic ingredients in everything from our lubricant to our massage oil. To ensure we are working with the eco-friendliest materials, we rely on third party certification like Forest Stewardship Council for our rubber tree plantation—one of the most sustainable ones on the planet, located in southern India. We’re proud to be a certified B-Corporation—a legal standard that ensures the business interests of investors are balanced with the interests of the environment, as well as employees, and you the customers. And we’re safer for all of the inhabitants of our environment, too. We don’t test on animals and our Made Safe certification means were sustainable for humans, too.
We’ve been steeped in sustainability for a long time; this is no fad for us. Our co-founder Jeffrey Hollender co-founded Seventh Generation more than twenty-five years ago. This means we’re keenly aware sustainability is also about protecting the health and well being of our workers. For us, this includes paying fair wages and eliminating child labor, as well as providing better access to education and healthcare for our rubber tappers and their families. It’s the responsible thing to do.
We’re big on responsibility and believe it’s intrinsically linked to sustainability. So it’s critical for us that we operate our business with the highest level of responsibility, and we have designed Sustain to address the entire system in which it operates. Whether the issue is social equity, climate change, poverty, water pollution, population growth or Fair Trade, Sustain aspires to operate as a model for how a business can have a positive impact in every area it touches. This extends to our feel good supply chain. The rubber industry is known to have a sordid history of abusive practices, and the current influx of new plantations are bulldozing indigenous cultures out of existence as the price of rubber rises. We’re happy that our plantation is the polar opposite, a bright slot of hope and possibility. We see ourselves as a disruptive force in the reproductive and feminine health care industries, helping them move toward better products and increased transparency—all with a focus on common good. We’d aim to be a symbol for rising global standards of what is expected of business.