The buzzfeed headlines say it loud and clear: we’ve entered the era of the period—a menstrual renaissance, if you will. More people are talking about their cycles with more frequency and volume than ever before; progressive, period-friendly legislation is seeing the light of day; and period products and supplies are getting their first major makeover since the invention of the tampon in the 1930s. But with every big shift comes the potential for controversy. Popularity for alternative forms of caring for one’s period has spiked over the past two years. Whereas before, women mostly just used pads, tampons, and liners (with a few exceptions, of course), we now have the choice between all kinds of cups and tech-savvy moisture-wicking undergarments—even the choice to forgo the period altogether with specific forms of birth control. Many folks feel particularly passionate about their personal period product of choice, which can sometimes lead to the shaming of others who have picked a different path. At Sustain, we want to encourage all women and menstruating people to use whichever products are best for their bodies (and for the planet!).


Reusable products like the menstrual cup are excellent when it comes to reducing, reusing, and recycling—something we’re pretty fond of at Sustain. In general, menstrual cup users are loud and proud about this aspect of the product. That being said, there are plenty of people who are unable to insert the cup for a variety of medical or personal reasons. Some people may just not like the idea of getting so handsy with their sensitive spots, and that’s a personal choice that they have made. As advocates for women everywhere, we believe that there’s no reason to shame others for choosing to forgo a certain product while caring for something so private and intimate.


There are innumerable things that make womanhood so wonderful, not least of which is our diversity. There’s no right way to manage one’s period—menstrual hygiene methods are very personal choices that vary from woman to woman and person to person. Our period kit—which includes 100% organic cotton tampons, pads (with wings, of course—we’re not savages), and liners that are just as effective as the big brands, but way safer for your vagina and Mama Earth—does justice to that diversity. Our kit provides customers with choices without losing sight of what’s important.


So whether you’re a cup cutie, a pad princess, or anything else in between, we support your choice to care for your period in whatever way makes sense for you.



Written by Emma Glassman-Hughes

Most vagina-related products contain harmful ingredients and put little care into how they affect women’s bodies. We’re changing that.

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