Today, Sustain launches a line of 100% organic cotton tampons, pads and liners!! To celebrate this important launch, we're joining forces with Period Equity to rally behind the nationwide movement to remove taxes on tampons and pads which have been deemed ‘nonessential’ items. While menstruation is a normal and healthy part of women’s lives, in 37 states across the US, tampons, sanitary napkins and other feminine hygiene products are subject to sales tax, upwards of 66 cents per box, while shockingly, products such as Rogaine, men’s razors and even Fruit Roll-Ups are sales-tax free.

“It’s about equity and access – there’s no other tax that’s this gender biased,” says Meika Hollender, Co-Founder and Co-CEO of Sustain Natural. “Tampons are critical to women’s overall health and wellness. To tax these items and not acknowledge them as essential products is another example of gender inequality playing out in policy. Overseeing women’s needs, and in turn putting women’s health at risk, is unacceptable.” 

For the first 30 days of the launch, Sustain will match the dollars it collects in sales tax on these products with a donation to the organization Girls Helping Girls. Period. (GHGP) which helps low-income women in this country access menstrual hygiene products. GHGP is dedicated to educating people about this need, particularly among girls and women who are missing school and work because they can’t afford basic necessities like tampons and pads, compromising their health, productivity and dignity.

“With Sustain, we hope to spark a movement towards full ingredient transparency industry-wide and to encourage an open dialogue about these crucial menstrual health issues,” says Jeffrey Hollender, Co-Founder of Sustain. “We strive to be a symbol for rising global standards of what is expected of business. We want to change the rules, not just be an exception to them.”'

So, join our movement, and bleed on.

xx

Meika

*Order your 100% organic period stuff here.

Most vagina-related products contain harmful ingredients and put little care into how they affect women’s bodies. We’re changing that.

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