We’re just going to put this out there: We’re passionate. We sell condoms and other sexual wellness products, yes. But we’re so much more than that. We’re here to create change.

We believe in birth control, without stigma and free of toxic chemicals. Using sex as a conversation starter—is there a better topic?—our goal is to get people to think about sustainability, justice, and equity every time they open a condom, even though they’re understandably distracted.

We want to educate and help people connect the dots between condoms and hunger, health care, poverty, and climate change. We hope to inspire people to make the world a better place. We’re all about responsibility—not just personal, but corporate. We want the world to be better off than it was before our products, which is why 10 percent of our profits support women’s reproductive health care. All that and recycled packaging, too!

We will never solve the myriad of complex problems we face one at a time. Social inequity produces poverty, poverty results in hunger, hunger encourages unsustainable agricultural practices that result in global climate change. Sustain is about recognizing connections, taking on the system not the individual problems.

— Jeffrey Hollender, co-founder and CEO

Clearly this is not business as usual. It’s a movement. Welcome to Sustain.